In the 50s, the Marlboro Man was created to help butch up filtered cigarettes because filtered cigarettes at that time were considered feminine. The Marlboro Man has since declined in popularity for various reasons. If I were a tobacco industry ad exec looking to launch a new campaign, I would look no further that this guy right here. If the ads were to run in the UK, I might call him the “Smokin’ Bloke”. I don’t even smoke and I’m ready to have whatever he’s having!